PETAR.
An AI-powered virtual pet app that enhances emotional connection through immersive AR interactions.
Estimate Reading Time: 6 mins
Contribution
UX Research
Product Design
Visual Design
Prototyping
Tools
Figma
Adobe Photoshop
Deliverable
Ios App
Android App
Ipad App
How to use AI companions help us feel less alone?
Goal
Our goal is to redefine digital pet companionship by making interaction feel natural, engaging, & emotionally satisfying.
Initial Problem Discovery
Loneliness & the
challenges of
owning a real pet
(time, space, cost)
In today’s digital world, many feel disconnected despite constant online interactions. The pandemic has amplified this emotional void, and owning a pet is often not a feasible solution due to space, time, or resource constraints.
That inspired me to research how others face similar challenges and how I could create a user-friendly solution.
Initial Research Methods
Uncover the opportunities
1. Online Survey
13 key questions
40+ form received
8+ Key Insights
2. User Interview
10+ interviewee
45+ minutes interview
8+ Key Insights
Key Insights
Based on our research, we found that results.
01
Customization is key
Users want to have personalized pet customization, not regular rote routines.
02
Real emotional needs
Users want dynamic and adaptive interactions, not just button based actions.
03
Appealing pet appearance
The appearance of the pet has a direct impact on their willingness to engage with the app.
Personas
Come to meet our primary audience
Pain Points
Identified Challenges
01
Lacked depth and meaningful responses
Users felt that existing virtual pets The action is dull and not interactive.
02
Emotional solutions for small space individuals
How to Help Small Space Individuals Get the best pet experience possible.
03
Apps on the market lacks personalization
Most apps focus on gamification rather than companionship and emotional personalization.
Solutions
What can we do?
1. AI-powered real interaction
Virtual pets that dynamically adapt and express emotions.
2. Immersive AR experience
Pets respond to gestures, sounds, and environmental changes
3. Customize personal system
Pets evolve based on user engagement and preferences.
Talk, share and feel understood.
That not just a app, it is about user, emotion, and dynamic reactions.
1. Talk
That’s the solution we can offer for you.
Usability Test
Take Away
Designing from 0 to 1 is a journey of exploration, iteration, and learning. This project challenged me to think critically, embrace user feedback, and refine interactions.
Through countless iterations, I transformed an idea into an immersive AI-driven experience, reinforcing my belief that
great design fosters meaningful connections.
Impacts
6
Stunning websites created
200+
Successful events supported
90%
Multiply product launches
50+
Event contribution
Next Step
Loneliness & the
challenges of
owning a real pet
(time, space, cost)
In today’s digital world, many feel disconnected despite constant online interactions. The pandemic has amplified this emotional void, and owning a pet is often not a feasible solution due to space, time, or resource constraints.
That inspired me to research how others face similar challenges and how I could create a user-friendly solution.