MIO.
Brand redesign that help users through eco-friendly games to redeem rewards and protect our planet.
Estimate Reading Time: 6 mins
Contribution
UX Research
Product Design
Visual Design
Prototyping
Type
Brand
website
App redesign
Tools
Figma
Adobe Photoshop
Deliverable
Ios App
Website
What is Mio?
Mio is a liquid water enhancer, available in a variety of flavors and benefits. just open the spill-proof lid, squeeze in a little Mio, and voila!
Our audience it serves is a new generation of health and taste-conscious consumers. Also, Mio is committed to sustainability and environmental responsibility.
The goal
Modern, appealing and healthy-conscious
Our goal is keeping MIO’s brand identity be modern, appealing to a younger generation of office city dwellers, while maintaining a seamless user journey across its website and app.
Problem Define
Lacks of cohesion,
MIO’s current brand identity and digital presence lacked cohesion to attract young urban professionals. Users sought a premium, health-oriented and customizable hydration experience, but the existing platform did not effectively communicate these benefits. The brand needed to be updated to meet modern expectations while ensuring an intuitive and engaging digital experience.
Problem statement
How might we encourage people to drink more water with enjoyable flavor while maintain a healthy life style?
Research & Key Insights
Interview
Survey
Key Insights
Market Analysis
Pain Points
Identified Challenges
Solution
Persona
Story Board – Ethan’s day with MIO
7:00AM
start the day
Wake up and hydrate with a glass of water.
Check the MIO app for hydration goal reminders and choose a citrus-flavored trail mix to start your day.
9:00AM
Commuting
Drink a personalized hydration drink while listening to podcasts on the subway.
12:30PM
Lunch Break
Browse the MIO app to see popular flavors and what your friends are trying.
Share the own latest flavor combinations on social media and see how the environmental challenge of reducing plastic waste is going.
16:00PM
Afternoon Energy Boost
Decreased productivity at work – use Flavor Lab’s AI to recommend a refreshing combination of green tea + lemon.
Take a short break and track hydration levels on the app.
18:30PM
Evening Workout
Finish work and go to gym to work out.
Hydrate after a workout with MIO drink mixes and electrolytes.
22:00PM
Night Checking
Before bed, set hydration goals for the next day with the app’s personalized health insights.
The strategy of brand redesign
