Alice
Cabinetry
Overview
Alice Cabinetry is a cabinetry brand based in San Leandro, CA. Serving modern homeowners and interior designers.
I worked as a UX & Brand Designer, focusing on building a scalable content experience across social platforms and digital touchpoints.
Client:
Alice Cabinetry Inc.
Year:
2025
Category:
UI/UX Design
/
Brand Design
Location:
San Leandro, CA
Tool:
Figma · Adobe Creative Suite · Meta Platforms
The Challenge
As Alice expanded its digital presence, the brand faced a common challenge:
content needed to be produced frequently, remain visually consistent, and still perform well across platforms.
Rather than designing isolated posts, my role focused on shaping a repeatable content experience system. Balancing brand clarity, production efficiency, and audience engagement within real-world constraints.
I collaborated closely with the marketing team and worked within active publishing cycles, stakeholder feedback, and performance signals.
The Solution
Designing the Content Experience System
This project was less about individual visuals and more about designing a system that connects:
Visual inputs
Content structure
Publishing rhythm
Performance feedback
Together, these elements formed a content-driven UX system that could scale week over week without sacrificing clarity or brand coherence.
Visual Inputs: Weekly Photography
Weekly photography served as a controlled visual input for the content system.
Rather than treating photography as decoration, I approached it as foundational UX material—ensuring consistency in tone, lighting, and composition so that content felt predictable and recognizable while scrolling.
This approach enabled:
A consistent visual rhythm in social feeds
Easier template reuse
Faster content assembly during production cycles
Content Structure & Information Hierarchy
To reduce cognitive load for mobile-first users, I designed content layouts with a clear and repeatable information hierarchy.
Templates defined:
Visual priority
Text placement logic
Call-to-action zones
By standardizing layout decisions, the team could focus more on messaging and timing rather than rebuilding structure for every post.
This significantly reduced production friction while maintaining brand consistency.
The Challenge
As Alice expanded its digital presence, the brand faced a common challenge:
content needed to be produced frequently, remain visually consistent, and still perform well across platforms.
Rather than designing isolated posts, my role focused on shaping a repeatable content experience system—balancing brand clarity, production efficiency, and audience engagement within real-world constraints.
I collaborated closely with the marketing team and worked within active publishing cycles, stakeholder feedback, and performance signals.
Feedback & Iteration
Engagement data from Facebook and Instagram functioned as a feedback signal, not just a reporting metric.
Performance insights informed:
Adjustments in visual density
Refinements in content pacing
Iterations on template effectiveness
Rather than optimizing for isolated metrics, the goal was to validate whether the overall content structure supported clarity, engagement, and sustained interaction.
