A desktop-first experience that helps users discover flavors more intuitively, build better hydration habits, and engage with MIO as a smarter lifestyle brand.
Year
2025
Client
text
Website
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Overview
This project explores how MIO can evolve from a flavor product into a more intelligent hydration experience.
Instead of presenting users with a list of flavors, the redesign helps them choose based on their goals, taste preferences, and daily context. The result is a digital experience built around personalized discovery, lightweight habit support, and a more intentional relationship with hydration.
Why this problem matters
Hydration is important, but staying consistent often feels harder than it should.
For many people, drinking more water is not a knowledge problem. It is an experience problem.
Plain water can feel boring
Too many flavored options make choosing harder
Functional drinks often feel overly processed or too sugary
Wellness tools can feel like work instead of support
The challenge is not simply encouraging more water intake, but making hydration feel easier, more personal, and more enjoyable to sustain.
The Opportunity
MIO already has the ingredients for a smarter hydration brand:
portable format
customizable intensity
concentrated formula
lower packaging bulk than ready-to-drink beverages
However, the current experience still behaves like a product catalog. It highlights flavors, but offers little support in helping users decide what works best for them.
This creates an opportunity to reposition MIO as more than a flavor enhancer — as a personalized hydration platform.
Research
Hydration is important, but staying consistent often feels harder than it should.
For many people, drinking more water is not a knowledge problem. It is an experience problem.
Plain water can feel boring
Too many flavored options make choosing harder
Functional drinks often feel overly processed or too sugary
Wellness tools can feel like work instead of support
The challenge is not simply encouraging more water intake, but making hydration feel easier, more personal, and more enjoyable to sustain.
Core Insight
Hydration is important, but staying consistent often feels harder than it should.
For many people, drinking more water is not a knowledge problem. It is an experience problem.
Plain water can feel boring
Too many flavored options make choosing harder
Functional drinks often feel overly processed or too sugary
Wellness tools can feel like work instead of support
The challenge is not simply encouraging more water intake, but making hydration feel easier, more personal, and more enjoyable to sustain.
How insights shaped the product
Hydration is important, but staying consistent often feels harder than it should.
For many people, drinking more water is not a knowledge problem. It is an experience problem.
Plain water can feel boring
Too many flavored options make choosing harder
Functional drinks often feel overly processed or too sugary
Wellness tools can feel like work instead of support
The challenge is not simply encouraging more water intake, but making hydration feel easier, more personal, and more enjoyable to sustain.
Design Goals
Hydration is important, but staying consistent often feels harder than it should.
For many people, drinking more water is not a knowledge problem. It is an experience problem.
Plain water can feel boring
Too many flavored options make choosing harder
Functional drinks often feel overly processed or too sugary
Wellness tools can feel like work instead of support
The challenge is not simply encouraging more water intake, but making hydration feel easier, more personal, and more enjoyable to sustain.
01
Make hydration feel easy
Reduce friction in choosing flavors and building daily habits.
01
Personalize without complexity
Offer smarter recommendations without turning the experience into a heavy health-tracking tool.
01
Turn function into ritual
Help hydration feel less like a task and more like a daily lifestyle rhythm.
Solution Overview
The redesigned MIO experience is built around four connected layers:
AI Flavor Lab
Guided Flavor Discovery
Hydration Dashboard
Saved Routines & Sustainability Layer
Information Architecture / Flow
To connect discovery, personalization, and habit-building, I structured the experience into a flow with five core stages:
Understand the new MIO value proposition
Enter AI Flavor Lab or browse by need
Receive a personalized recommendation
Save favorites or routines
Revisit progress through the dashboard
This structure was designed to balance immediate utility with longer-term engagement.
Log in / Sign Up
Pet Setup
Choose Pet Category
Classic
Unique
Fantasy
Customization
Appearance
Voice
Personality
Rename Pet
Setup Complete
Home
Voice Interaction
Mood Tracker
Real-time Interaction
Pet Information
Personal System
AR Interaction
Groom
Brush
Clean
Feed
Meat
Cheese
Fish
Personal Customization
Play
Tug-of-war
Frisbee
Explore Mode
Inspiration
Explore Others' Pets
Like / Comment / Share
Remix Creations
Upload Your Pet
Rewards System
Earn Points
Invite Friends
Account
Pet Management
Add Pet
Switch Pet
Mood Journey
Monthly / Weekly Calendar
Daily Reflection
Settings
Design System
Visually, I wanted MIO to feel fresher, smarter, and more premium than a typical wellness app.
The visual direction combines:
clean layout structure
crisp typography
cool, water-inspired tones
light product accents from flavor families
minimal but approachable interface components
The goal was to create a digital experience that feels functional, modern, and emotionally light — somewhere between consumer wellness and lifestyle technology.
Iteration
I tested the concept with a small group of users to evaluate clarity, perceived usefulness, and emotional tone.
Three patterns stood out:
Final UI Highlights
The final interface balances brand storytelling, guided discovery, and everyday usability. Across the experience, I aimed to keep the interaction model simple while making the brand feel more intelligent and more relevant to daily life.
Success Metrics
Hydration is important, but staying consistent often feels harder than it should.
Reflection
Hydration is important, but staying consistent often feels harder than it should.